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Affiliate marketing is a popular form of performance-based marketing where individuals or businesses (affiliates) earn a commission for promoting and driving sales or leads to a merchant's products or services. CPA, which stands for Cost Per Action or Cost Per Acquisition, is a specific pricing model used in affiliate marketing. In CPA affiliate marketing, affiliates are compensated based on specific actions or acquisitions that they generate for the merchant. These actions can include a wide range of activities such as sales, sign-ups, form submissions, downloads, or other predetermined actions. Unlike other models like cost per click (CPC) or cost per mille (CPM), where the affiliate is paid for clicks or impressions, CPA focuses on actual conversions..