About Advertiser

An advertiser in affiliate marketing CPA (Cost-Per-Action) is a company or individual who wants to promote their products or services through an affiliate marketing program. CPA affiliate marketing is a type of performance-based marketing where advertisers pay affiliates for specific actions or conversions that are generated through their promotional efforts. In the CPA model, the advertiser determines the desired action they want the affiliate to drive, which could be a sale, lead, download, form submission, or any other predetermined action. The advertiser sets a specific commission or payout for each successful action, and affiliates are compensated based on the number of valid actions they generate. Advertisers play a crucial role in affiliate marketing CPA by providing the offers or products that affiliates can promote. They create and manage the affiliate program, set the commission rates, track conversions, and handle the payment process for affiliates. Advertisers may also provide marketing materials such as banners, landing pages, or tracking links to help affiliates effectively promote their offers.